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~isPartOf:"European journal of marketing : EJM"
~person:"De Chernatony, Leslie"
~subject:"Brand identity"
~subject:"Brand image"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Brand identity
Brand image
Markenführung
Brand management
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Relationship marketing
2
B-to-B-Marketing
1
Brand equity
1
Brand experiences
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Brand extension
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Brand love
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Brand loyalty
1
Branding
1
Brands
1
Business-to-business marketing
1
Cognition
1
Cultural identity
1
Emotion
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Homophily
1
Kognition
1
Kulturelle Identität
1
Lieferantenmanagement
1
Markentransfer
1
Personality psychology
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Persönlichkeitspsychologie
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Self-congruence
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Social network
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Social relations
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Social tie strength
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Soziale Beziehungen
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De Chernatony, Leslie
Roper, Stuart
6
Melewar, T. C.
5
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Schroeder, Jonathan E.
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Balmer, John M. T.
2
Buil, Isabel
2
French, Alan
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
O'Cass, Aron
2
Olsen, Lars Erling
2
Orth, Ulrich R.
2
Pappu, Ravi
2
Round, Griff
2
Samu, Sridhar
2
Samuelsen, Bendik Meling
2
Smith, Gareth
2
Sok, Phyra
2
Spry, Amanda
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Abimbola, Temi
1
Aldás-Manzano, Jaoquín
1
Alexander, Nicholas
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Andriopoulos, Constantine
1
Anselmsson, Johan
1
Aurier, Philippe
1
Backhaus, Christof
1
Baker, William E.
1
Balabanis, George
1
Balakrishnan, Melodena Stephens
1
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European journal of marketing : EJM
Journal of business research : JBR
7
The journal of product & brand management
2
The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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