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~isPartOf:"European journal of marketing : EJM"
~person:"Herrmann, Andreas"
~person:"Merrilees, Bill"
~subject:"Brand design"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
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