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~isPartOf:"European journal of marketing : EJM"
~person:"Katuse, Paul"
~person:"Kerr, Gayle"
~person:"Song, Reo"
~subject:"Collective intelligence"
~subject:"Digitalisierung"
~subject:"Werbung"
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European journal of marketing : EJM
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Palgrave Studies of Public Sector Management in Africa
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
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2
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
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