//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Katuse, Paul"
~person:"Kerr, Gayle"
~subject:"Afrika"
~subject:"Digitalisierung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Afrika
Digitalisierung
Werbung
Bildung
1
Delphi method
1
Digitization
1
Education
1
Integrated marketing communications
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Katuse, Paul
Kerr, Gayle
Cheng, Ranis
1
Finne, Åke
1
Grönroos, Christian
1
Ha, Kyoungnam
1
Kelly, Louise
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Laurie, Sally
1
Marshall, Roger
1
Meyer, Jeffrey
1
Miles, Chris
1
Mortimer, Kathleen
1
Oates, Caroline
1
Prendergast, Gerard P.
1
Samu, Sridhar
1
Song, Reo
1
Spotts, Harlan E.
1
Thyne, Maree
1
Tsang, Alex S. L.
1
Watkins, Leah
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Wymer, Walter
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Palgrave Studies of Public Sector Management in Africa
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Journal of marketing communications
1
Journal of promotion management : JPM
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Springer eBook Collection
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->