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~isPartOf:"European journal of marketing : EJM"
~person:"Kowalkowski, Christian"
~subject:"Dienstleistung"
~subject:"Innovationsmanagement"
~subject:"services management"
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Dienstleistung
Innovationsmanagement
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Betriebliche Wertschöpfung
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Service-Dominant Logic
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Kowalkowski, Christian
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
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The journal of business & industrial marketing
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Journal of service research : JSR
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The Routledge handbook of service research insights and ideas
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The service industries journal
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ECONIS (ZBW)
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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