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~isPartOf:"European journal of marketing : EJM"
~person:"Marchand, André"
~subject:"Werbung"
~type_genre:"Article in journal"
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When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
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