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~isPartOf:"European journal of marketing : EJM"
~person:"Mazzarol, Tim"
~subject:"Advertising effects"
~subject:"Relationship marketing"
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Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
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