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~isPartOf:"European journal of marketing : EJM"
~person:"Orth, Ulrich R."
~subject:"Marke"
~subject:"Personality psychology"
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Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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