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~isPartOf:"European journal of marketing : EJM"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Service quality
Social web
Werbung
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
23
Dienstleistungsqualität
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
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Persönlichkeitspsychologie
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United Kingdom
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Online-Marketing
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Social Web
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Theorie
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Theory
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14
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140
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140
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Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Roper, Stuart
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Cauberghe, Veroline
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Liu, Fang
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Zielke, Stephan
2
Adhikari, Atanu
1
Agrawal, Richa
1
Allen, Douglas E.
1
Alpert, Frank
1
Amatulli, Cesare
1
Andrews, Lynda
1
Antonetti, Paolo
1
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1
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1
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1
Backhaus, Christof
1
Balabanis, George
1
Bang, Nguyen
1
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1
Berezan, Orie
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European journal of marketing : EJM
Journal of business research : JBR
794
Journal of retailing and consumer services
668
The journal of product & brand management
311
The journal of brand management : an international journal
301
International journal of hospitality management
294
Psychology & marketing
207
Journal of marketing communications
196
International journal of advertising : the review of marketing communications
175
Asia Pacific journal of marketing and logistics
164
The journal of services marketing
134
Journal of travel and tourism marketing
133
International journal of internet marketing and advertising : IJIMA
132
Cogent business & management
124
International journal of contemporary hospitality management
124
Marketing intelligence & planning
121
Journal of hospitality marketing & management
119
Journal of promotion management : innovations in planning and applied research
118
Journal of international consumer marketing
117
International journal of consumer studies
109
International journal of advertising : the quarterly review of marketing communications
105
Journal of strategic marketing
105
Journal of marketing
104
Journal of the Academy of Marketing Science
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
The journal of consumer marketing
95
Journal of advertising research
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of global marketing
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
93
Journal of marketing management : MM
93
Marketing letters : a journal of research in marketing
93
The service industries journal
93
Journal of promotion management : JPM
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Technological forecasting & social change : an international journal
89
Journal of fashion marketing and management
86
Tourism management : research, policies, practice
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Services marketing quarterly
83
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ECONIS (ZBW)
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
8
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
9
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
10
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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