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~isPartOf:"European journal of marketing : EJM"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Service quality
Social web
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
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27
Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
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Werbung
23
Dienstleistungsqualität
22
Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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Persönlichkeitspsychologie
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Online-Marketing
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Social Web
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Theorie
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Glossary included
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125
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125
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Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Roper, Stuart
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Zielke, Stephan
2
Agrawal, Richa
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Backhaus, Christof
1
Balabanis, George
1
Bang, Nguyen
1
Baxter, Stacey
1
Berezan, Orie
1
Bergami, Massimo
1
Bezençon, Valéry
1
Bian, Xuemei
1
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1
Blili, Samir
1
Bode, Matthias
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
726
Journal of retailing and consumer services
643
The journal of product & brand management
310
The journal of brand management : an international journal
299
International journal of hospitality management
287
Psychology & marketing
183
Asia Pacific journal of marketing and logistics
154
The journal of services marketing
132
Journal of marketing communications
131
Journal of travel and tourism marketing
131
International journal of contemporary hospitality management
122
Cogent business & management
119
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
Marketing intelligence & planning
112
Journal of international consumer marketing
102
Journal of strategic marketing
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
International journal of advertising : the review of marketing communications
98
International journal of consumer studies
98
Journal of the Academy of Marketing Science
97
Journal of marketing
93
Journal of promotion management : innovations in planning and applied research
93
The service industries journal
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of marketing management : MM
87
Technological forecasting & social change : an international journal
85
The journal of consumer marketing
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Journal of fashion marketing and management
82
Journal of global marketing
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Tourism management : research, policies, practice
81
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Marketing letters : a journal of research in marketing
77
Services marketing quarterly
77
International journal of electronic marketing and retailing : IJEMR
76
International marketing review
73
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ECONIS (ZBW)
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
8
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
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