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~isPartOf:"European journal of marketing : EJM"
~source:"econis"
~subject:"Corporate communications"
~subject:"Corporate identity"
~subject:"Corporate marketing"
~subject:"Customer satisfaction"
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Corporate communications
Corporate identity
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Markenarchitektur
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Corporate culture
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Balmer, John M. T.
2
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Chen, Weifeng
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Leitch, Shirley R.
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European journal of marketing : EJM
Journal of business research : JBR
14
Corporate communications : an international journal
13
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
5
Marketing intelligence & planning
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Corporate reputation review
4
The journal of product & brand management
4
Cogent business & management
3
Corporate reputation review : an international journal
3
Economic research
3
International journal of hospitality management
3
International journal of retail and distribution management
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Journal of Islamic marketing
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Journal of financial services marketing : JFSM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of the Academy of Marketing Science
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Services marketing quarterly
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The international journal of bank marketing : IJBM
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Diskussionsbeiträge
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International journal of emerging markets
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International journal of services, economics and management
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International studies of management and organization
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Journal of air transport management
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Journal of business ethics : JOBE
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Journal of communication management : an international journal
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of travel and tourism marketing
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Pakistan journal of commerce and social sciences
2
Service business
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The international review of retail, distribution and consumer research
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The journal of applied business research
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The journal of brand management : an international journal
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The marketing review
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ECONIS (ZBW)
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1
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
2
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
3
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
7
The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
Saved in:
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