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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Brand"
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Advertising effects
Brand
Emotion
39
Consumer behaviour
31
Konsumentenverhalten
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Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Personality psychology
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Persönlichkeitspsychologie
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Albinsson, Pia A.
1
Buil, Isabel
1
Choi, Nak Hwan
1
Dahlén, Micael
1
De Chernatony, Leslie
1
Ding, Cherng G.
1
Huhmann, Bruce A.
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Jung, Jae Min
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1
Law, Derry
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1
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1
Oyunbileg, Tamir
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1
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1
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1
Wallace, Elaine
1
Wong, Christina
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Yang, Pianpian
1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
41
The journal of brand management : an international journal
31
The journal of product & brand management
22
Journal of advertising research
20
Journal of marketing communications
19
Psychology & marketing
17
International journal of advertising : the review of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
Journal of retailing and consumer services
15
International journal of advertising : the quarterly review of marketing communications
11
Marketing : ZFP ; journal of research and management
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : JPM
10
Marketing letters : a journal of research in marketing
8
European journal of marketing
7
International journal of hospitality management
7
Cogent business & management
6
Global business review
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of current issues and research in advertising : JCIRA
6
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International review on public and non-profit marketing
5
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Qualitative market research : an international journal
5
The journal of consumer marketing
5
Health marketing quarterly
4
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of sport management and marketing : IJSMM
4
Journal of Islamic marketing
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ECONIS (ZBW)
8
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
4
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
5
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
6
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
Saved in:
7
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
Saved in:
8
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
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