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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Advertising effects
Kundenzufriedenheit
Relationship marketing
Emotion
39
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
7
Customer satisfaction
7
Personality psychology
7
Persönlichkeitspsychologie
7
Werbewirkung
6
Brand image
5
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Markenimage
5
Service quality
5
Beschwerdemanagement
4
Cognition
4
Complaint management
4
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4
Viral marketing
4
Virales Marketing
4
Advertising
3
Anger
3
Cause-Related Marketing
3
Cause-related marketing
3
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Corporate social responsibility
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Arbeitsverhalten
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Arbeitszufriedenheit
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Brand
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China
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Customer emotions
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English
19
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Albinsson, Pia A.
1
Anaza, Nwamaka A.
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Buil, Isabel
1
Chen, Maio-ling
1
Choi, Nak Hwan
1
Dahlén, Micael
1
De Chernatony, Leslie
1
Ding, Cherng G.
1
Gilchrist, Alan J. P.
1
Gouran, Dennis S.
1
Grappi, Silvia
1
Hanks, Lydia
1
He, Hongwei
1
Hill, Sally Rao
1
Huhmann, Bruce A.
1
Jung, Jae Min
1
Knight, John G.
1
Kolo, Olivia
1
Lai, Kuan-ling
1
Law, Derry
1
Lenney, Peter
1
Liu, Fang
1
Mattila, Anna
1
Mazzarol, Tim
1
Nowlin, Edward L.
1
Oyunbileg, Tamir
1
Peng, Chi-lu
1
Pressey, Andrew D.
1
Quazi, Ali
1
Romani, Simona
1
Rosengren, Sara
1
Roy, Sanjit
1
Russell-Bennett, Rebekah
1
Soutar, Geoffrey N.
1
Sun, Jin
1
Sweeney, Jillian C.
1
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European journal of marketing : EJM
Journal of business research : JBR
87
International journal of hospitality management
77
Journal of retailing and consumer services
59
The journal of services marketing
29
Journal of travel and tourism marketing
28
Psychology & marketing
26
Journal of hospitality marketing & management
22
The journal of brand management : an international journal
21
Journal of advertising research
20
Journal of marketing communications
20
The journal of product & brand management
19
Tourism management : research, policies, practice
19
The service industries journal
18
International journal of contemporary hospitality management
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Tourism management perspectives : TMP
17
International journal of advertising : the review of marketing communications
16
Journal of promotion management : innovations in planning and applied research
14
Service business
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of marketing management : MM
13
Journal of the Academy of Marketing Science
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of service research : JSR
12
Journal of promotion management : JPM
11
Journal of service theory and practice : JSTP
11
Marketing letters : a journal of research in marketing
11
Services marketing quarterly
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing
10
Journal of advertising : official publication of the American Academy of Advertising
10
Cogent business & management
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Marketing : ZFP ; journal of research and management
9
Global business review
8
International journal of market research
8
Journal of business ethics : JOBE
8
Journal of customer behaviour
8
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ECONIS (ZBW)
19
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
4
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
5
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
6
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
7
Staying engaged on the job : the role of emotional labor, job resources, and customer orientation
Anaza, Nwamaka A.
;
Nowlin, Edward L.
;
Wu, Gavin Jiayun
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1470-1492
Persistent link: https://www.econbiz.de/10011609156
Saved in:
8
Consumer anger: a label in search of meaning
Antonetti, Paolo
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1602-1628
Persistent link: https://www.econbiz.de/10011616837
Saved in:
9
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
10
Investor sentiment, customer satisfaction and stock returns
Peng, Chi-lu
;
Lai, Kuan-ling
;
Chen, Maio-ling
;
Wei, An-pin
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 827-850
Persistent link: https://www.econbiz.de/10011298082
Saved in:
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