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~isPartOf:"European journal of marketing : EJM"
~subject:"Beschwerdemanagement"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Beschwerdemanagement
Brand image
Service quality
Social web
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
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Internet marketing
16
Online-Marketing
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Social Web
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Glossar enthalten
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111
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English
111
Author
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Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Roper, Stuart
2
Sok, Phyra
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Zielke, Stephan
2
Agrawal, Richa
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Balabanis, George
1
Bang, Nguyen
1
Baxter, Stacey
1
Bezençon, Valéry
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Blili, Samir
1
Bode, Matthias
1
Brown, Mark
1
Brown, Mark R.
1
Bruhn, Manfred
1
Burmann, Christoph
1
Butaney, Gul T.
1
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European journal of marketing : EJM
Journal of business research : JBR
644
Journal of retailing and consumer services
571
International journal of hospitality management
275
The journal of product & brand management
266
The journal of brand management : an international journal
233
Psychology & marketing
164
Asia Pacific journal of marketing and logistics
135
The journal of services marketing
133
Journal of travel and tourism marketing
127
Journal of hospitality marketing & management
116
Cogent business & management
114
International journal of contemporary hospitality management
114
Journal of marketing communications
114
International journal of internet marketing and advertising : IJIMA
112
International journal of consumer studies
100
Journal of international consumer marketing
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of strategic marketing
89
The service industries journal
88
Journal of marketing
86
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
84
Journal of the Academy of Marketing Science
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The journal of consumer marketing
78
Tourism management : research, policies, practice
78
Journal of promotion management : innovations in planning and applied research
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Services marketing quarterly
76
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
International journal of electronic marketing and retailing : IJEMR
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of internet commerce
70
Journal of marketing management : MM
69
Journal of fashion marketing and management
66
Journal of Islamic marketing
65
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ECONIS (ZBW)
111
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111
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
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