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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Corporate reputation"
~type_genre:"Article in journal"
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Search: subject:"culture"
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Beziehungsmarketing
Corporate reputation
Corporate culture
23
Unternehmenskultur
23
Consumer behaviour
12
Konsumentenverhalten
12
Marketing management
12
Marketingmanagement
12
Brand architecture
11
Firmenimage
11
Markenarchitektur
11
Brand management
9
Markenführung
9
Public relations
7
Öffentlichkeitsarbeit
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Großbritannien
5
National culture
5
Nationalkultur
5
United Kingdom
5
Corporate identity
4
Culture
4
Consumer culture
3
Consumption
3
Cultural identity
3
Designation of origin
3
Herkunftsbezeichnung
3
Kulturelle Identität
3
Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Animosity
2
Artists
2
Arts
2
Brand image
2
Brands
2
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Article
14
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Article in journal
Aufsatz in Zeitschrift
14
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English
14
Author
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Balmer, John M. T.
4
Balmern, John M. T.
2
Abratt, Russell
1
Ashkanasy, Neal M.
1
Bhattacharya, C. B.
1
Burghausen, Mario
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
He, Hongwei
1
Heller, Michael
1
Hildebrand, Diogo
1
Iglesias, Oriol
1
Kitchen, Philip J.
1
Kleyn, Nicola
1
Melewar, T. C.
1
Montaña, Jordi
1
Powell, Shaun M.
1
Russell-Bennett, Rebekah
1
Sauquet, Alfons
1
Sen, Sankar
1
Tombs, Alastair G.
1
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
25
The journal of brand management : an international journal
25
Corporate communications : an international journal
17
Corporate reputation review : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international marketing
8
Journal of retailing and consumer services
7
Journal of business ethics : JOBE
6
Journal of marketing communications
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
The journal of product & brand management
6
Corporate reputation review
5
International journal of hospitality management
5
Journal of hospitality marketing & management
5
The journal of business & industrial marketing
5
The journal of services marketing
5
Academy of Management journal : AMJ
4
Corporate social responsibility and environmental management
4
International journal of contemporary hospitality management
4
International journal of electronic customer relationship management : IJECRM
4
International journal of selection and assessment
4
International studies of management and organization
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of marketing management : MM
4
Journal of world business : JWB
4
AMS review : official publication of the Academy of Marketing Science
3
Australian journal of management
3
Business horizons
3
Business research quarterly : BRQ
3
International journal of retail & distribution management
3
Journal of communication management : an international journal
3
Journal of financial services marketing : JFSM
3
Journal of marketing
3
The marketing review
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Australasian marketing journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cross cultural & strategic management
2
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ECONIS (ZBW)
14
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1
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10
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14
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
7
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Saved in:
8
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
9
The role of corporate
culture
in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
Montaña, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
Saved in:
10
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
1
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