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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Beziehungsmarketing
Markenführung
Corporate culture
23
Unternehmenskultur
23
Consumer behaviour
12
Konsumentenverhalten
12
Marketing management
12
Marketingmanagement
12
Brand architecture
11
Corporate reputation
11
Firmenimage
11
Markenarchitektur
11
Brand management
9
Public relations
7
Öffentlichkeitsarbeit
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Großbritannien
5
National culture
5
Nationalkultur
5
United Kingdom
5
Corporate identity
4
Culture
4
Consumer culture
3
Consumption
3
Cultural identity
3
Designation of origin
3
Herkunftsbezeichnung
3
Kulturelle Identität
3
Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Animosity
2
Artists
2
Arts
2
Brand image
2
Brands
2
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12
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Article in journal
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12
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English
12
Author
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Ashkanasy, Neal M.
1
Balmer, John M. T.
1
Balmern, John M. T.
1
Baumgarth, Carsten
1
Bode, Matthias
1
Fine, Gary Alan
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Heller, Michael
1
Iglesias, Oriol
1
Kitchen, Philip J.
1
Kjeldgaard, Dannie
1
Melewar, T. C.
1
Montaña, Jordi
1
Muñiz, Albert M.
1
Nairn, Agnès
1
Norris, Toby
1
Russell-Bennett, Rebekah
1
Sauquet, Alfons
1
Schroeder, Jonathan E.
1
Spotswood, Fiona
1
Tombs, Alastair G.
1
Šerić, Maja
1
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
42
The journal of brand management : an international journal
33
Journal of international marketing
17
Journal of marketing management : MM
10
The journal of product & brand management
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of hospitality management
8
International marketing review
8
Journal of international consumer marketing
8
Journal of retailing and consumer services
8
Journal of global marketing
7
Business horizons
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The journal of services marketing
6
International journal of business and globalisation : IJBG
5
International journal of contemporary hospitality management
5
International studies of management and organization
5
Journal of marketing communications
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Business history
4
Corporate communications : an international journal
4
European journal of marketing
4
International journal of electronic customer relationship management : IJECRM
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of hospitality marketing & management
4
Journal of marketing
4
Marketing intelligence & planning
4
Marketing theory
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Australian journal of management
3
Cross cultural & strategic management
3
IIMB management review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service research : JSR
3
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
5
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
6
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
7
The role of corporate
culture
in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
Montaña, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
Saved in:
8
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
9
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
10
"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès
;
Spotswood, Fiona
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
Saved in:
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