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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
~subject:"Personality psychology"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Personality psychology
Service quality
Social web
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
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118
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Article in journal
Article
Conference proceedings
Glossar enthalten
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118
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English
118
Author
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Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Canniford, Robin
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Roper, Stuart
2
Sharma, Piyush
2
Sok, Phyra
2
Spence, Mark T.
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Zielke, Stephan
2
Agrawal, Richa
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balabanis, George
1
Bang, Nguyen
1
Baxter, Stacey
1
Ben-Ami, Michael
1
Bezençon, Valéry
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Blili, Samir
1
Bode, Matthias
1
Brown, Mark
1
Brown, Mark R.
1
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European journal of marketing : EJM
Journal of business research : JBR
712
Journal of retailing and consumer services
612
International journal of hospitality management
291
The journal of product & brand management
269
The journal of brand management : an international journal
238
Psychology & marketing
194
Asia Pacific journal of marketing and logistics
146
Journal of travel and tourism marketing
140
The journal of services marketing
131
Journal of marketing communications
123
International journal of contemporary hospitality management
120
Journal of hospitality marketing & management
116
Cogent business & management
115
International journal of internet marketing and advertising : IJIMA
113
International journal of consumer studies
108
Journal of international consumer marketing
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Journal of strategic marketing
98
Journal of consumer research : JCR ; an interdisciplinary bimonthly
95
Journal of the Academy of Marketing Science
91
Tourism management : research, policies, practice
91
The service industries journal
89
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
88
Marketing intelligence & planning
88
The journal of consumer marketing
87
Journal of marketing
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
International journal of advertising : the review of marketing communications
84
Journal of promotion management : innovations in planning and applied research
84
Technological forecasting & social change : an international journal
84
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of fashion marketing and management
80
Services marketing quarterly
80
Journal of global marketing
78
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
Journal of marketing management : MM
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
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ECONIS (ZBW)
118
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118
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
7
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
8
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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