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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Social web
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
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32
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32
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31
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27
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22
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106
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106
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Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Roper, Stuart
2
Sok, Phyra
2
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2
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2
Zielke, Stephan
2
Agrawal, Richa
1
Allen, Douglas E.
1
Alpert, Frank
1
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1
Antonetti, Paolo
1
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1
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1
Babakus, Emin
1
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1
Bang, Nguyen
1
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Bian, Xuemei
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
597
Journal of retailing and consumer services
570
International journal of hospitality management
268
The journal of product & brand management
265
The journal of brand management : an international journal
226
Psychology & marketing
156
Asia Pacific journal of marketing and logistics
134
The journal of services marketing
128
Journal of travel and tourism marketing
126
International journal of contemporary hospitality management
114
Journal of hospitality marketing & management
113
Journal of marketing communications
113
International journal of internet marketing and advertising : IJIMA
112
Cogent business & management
110
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of international consumer marketing
94
International journal of consumer studies
92
The service industries journal
85
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of the Academy of Marketing Science
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of marketing
78
Tourism management : research, policies, practice
78
Journal of promotion management : innovations in planning and applied research
77
The journal of consumer marketing
77
Journal of strategic marketing
76
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Services marketing quarterly
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
International journal of electronic marketing and retailing : IJEMR
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International journal of advertising : the review of marketing communications
67
Journal of internet commerce
67
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
Journal of Islamic marketing
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
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ECONIS (ZBW)
106
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106
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
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