//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Service quality
Theorie
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
13
more ...
less ...
Online availability
All
Undetermined
46
Type of publication
All
Article
110
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Marktinformation
Umfrage
Aufsatz in Zeitschrift
110
Language
All
English
110
Author
All
Grohmann, Bianca
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dwivedi, Yogesh Kumar
2
Guèvremont, Amélie
2
Kaushik, Geetanjali
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Roper, Stuart
2
Roy, Rajat
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Ahn, Jae-Hyeon
1
Alpert, Frank
1
Amar, Moty
1
Andrews, Lynda
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Balabanis, George
1
Bang, Nguyen
1
Baxter, Stacey
1
Bezençon, Valéry
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Blili, Samir
1
Bode, Matthias
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
526
Journal of retailing and consumer services
486
The journal of product & brand management
254
International journal of hospitality management
253
The journal of brand management : an international journal
220
Psychology & marketing
138
Asia Pacific journal of marketing and logistics
118
The journal of services marketing
115
Journal of travel and tourism marketing
102
International journal of contemporary hospitality management
98
Journal of hospitality marketing & management
96
Cogent business & management
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of international consumer marketing
81
The service industries journal
80
Journal of marketing communications
79
Management science : journal of the Institute for Operations Research and the Management Sciences
78
Journal of strategic marketing
76
Marketing intelligence & planning
75
Marketing letters : a journal of research in marketing
73
Services marketing quarterly
72
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
International journal of consumer studies
69
Journal of the Academy of Marketing Science
69
Journal of marketing
67
The journal of consumer marketing
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
Tourism management : research, policies, practice
62
Journal of economic psychology : research in economic psychology and behavioral economics
61
Journal of global marketing
61
International journal of industrial organization
58
International marketing review
58
Journal of marketing research : JMR
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Economics letters
56
Journal of Islamic marketing
55
Journal of economic behavior & organization : JEBO
54
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
5
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
10
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->