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~isPartOf:"European journal of marketing : EJM"
~subject:"Dienstleistungsqualität"
~subject:"Markenimage"
~subject:"United Kingdom"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Dienstleistungsqualität
Markenimage
United Kingdom
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
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Werbung
23
Service quality
22
Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Theorie
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Theory
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Pricing strategy
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112
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Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Goulding, Christina
2
Greatorex, Mike
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
Mitchell, Vincent-Wayne
2
Moutinho, Luiz
2
O'Cass, Aron
2
Presi, Caterina
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Akamavi, Raphae͏̈l K.
1
Alpert, Frank
1
Andrews, Lynda
1
Angell, Robert
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Balabanis, George
1
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1
Barksdale, Hiram C.
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Bezençon, Valéry
1
Bian, Xuemei
1
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1
Blili, Samir
1
Bode, Matthias
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
485
Journal of retailing and consumer services
463
International journal of hospitality management
253
The journal of product & brand management
244
The journal of brand management : an international journal
218
Psychology & marketing
134
Asia Pacific journal of marketing and logistics
117
The journal of services marketing
115
Journal of travel and tourism marketing
103
International journal of contemporary hospitality management
97
Journal of hospitality marketing & management
96
International journal of consumer studies
94
Cogent business & management
89
The service industries journal
83
Journal of international consumer marketing
81
Journal of marketing communications
80
Journal of strategic marketing
74
Marketing intelligence & planning
72
Services marketing quarterly
72
Journal of marketing management : MM
68
The journal of consumer marketing
66
Journal of global marketing
59
Journal of marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of the Academy of Marketing Science
57
Tourism management : research, policies, practice
57
Marketing letters : a journal of research in marketing
56
International marketing review
55
Journal of Islamic marketing
55
Journal of fashion marketing and management
55
International journal of retail & distribution management
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
48
Service business
47
The international review of retail, distribution and consumer research
44
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : innovations in planning and applied research
43
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ECONIS (ZBW)
112
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
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