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~isPartOf:"European journal of marketing : EJM"
~subject:"Eurozone"
~subject:"Strategisches Management"
~type_genre:"Fallstudie"
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Search: "BREXIT" OR "EU-Politik" OR "Europäische Wirtschafts- und Währungsunion" OR "Großbritannien"
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European journal of marketing : EJM
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
2
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
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