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~isPartOf:"European journal of marketing : EJM"
~type_genre:"Fallstudie"
~type_genre:"Gesetz"
~type_genre:"Ratgeber"
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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