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European journal of marketing : EJM
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Brand equity: The halo effect measure
Leuthesser, Lance
;
Kohli, Chiranjeev S.
;
Harich, Katrin R.
- In:
European journal of marketing : EJM
29
(
1995
)
4
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006103014
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