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~isPartOf:"European journal of marketing : EJM"
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Brand
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Brand awareness
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Brand image
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Appraisal theory of emotion
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European journal of marketing : EJM
Journal of Product & Brand Management
36
Strategic Direction
14
Journal of Consumer Marketing
11
Marketing Intelligence & Planning
10
International Marketing Review
9
European Journal of Marketing
8
International Journal of Retail & Distribution Management
8
Cogent business & management
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of Services Marketing
7
Marketing intelligence & planning
6
Cogent Business & Management
5
Journal of retailing and consumer services
5
The journal of product & brand management
5
African journal of business and economic research : AJBER
4
Asia Pacific Journal of Marketing and Logistics
4
Journal of Business & Industrial Marketing
4
Symphonya. Emerging Issues in Management
4
Beiträge der Hochschule Pforzheim
3
International Journal of Contemporary Hospitality Management
3
International Journal of Pharmaceutical and Healthcare Marketing
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business economics and management
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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MPRA Paper
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Nepalese journal of economics : a publication of Uniglobe College
3
The service industries journal
3
African journal of business & economic research : AJBER
2
Asia Pacific journal of marketing and logistics
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
2
European Research Studies Journal
2
European research studies : an international multidisciplinary journal with topics in European integration
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GUT FME Working Paper Series A
2
International Journal of Bank Marketing
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International journal of applied management science : IJAMS
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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2
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
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