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~isPartOf:"European journal of marketing : EJM"
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Evidence-based advertising using persuasion principles : predictive validity and proof of concept
O'Keefe, Daniel J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 294-300
Persistent link: https://www.econbiz.de/10011453391
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