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Search: subject:"social marketing"
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Social Marketing
14
Social marketing
14
Behaviour change
3
Consumer behaviour
3
Konsumentenverhalten
3
Structural equation model
3
Strukturgleichungsmodell
3
Betriebliche Wertschöpfung
2
Gesundheit
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Gesundheitsvorsorge
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Großbritannien
2
Health
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1
Dolen, Willemijn M. van
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1
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1
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Kachroo, Pushkin
1
Kolk, Ans
1
Krishen, Anjala Selena
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1
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European journal of marketing : EJM
Journal of Social Marketing
107
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
36
World Bank Other Operational Studies
35
Health marketing quarterly
33
Journal of marketing management : MM
32
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
European Journal of Marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Journal of macromarketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
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ECONIS (ZBW)
14
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1
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14
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date (oldest first)
1
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
2
Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena
;
Raschke, Robyn
;
Kachroo, Pushkin
; …
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
Saved in:
3
Networks : a
social
marketing
tool
Barrutia, José M.
;
Echebarria, Carmen
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 324-343
Persistent link: https://www.econbiz.de/10009718524
Saved in:
4
Unlocking the potential of upstream
social
marketing
Gordon, Ross
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Saved in:
5
The value of health and wellbeing : an empirical model of value creation in
social
marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
6
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
7
Consumer acceptance of m-wellbeing services : a
social
marketing
perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
8
Ethical evaluation of audience segmentation in
social
marketing
Newton, Joshua D.
;
Newton, Fiona J.
;
Turk, Tahir
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1421-1438
Persistent link: https://www.econbiz.de/10010189533
Saved in:
9
Applying an ecological model to
social
marketing
communications
Lindridge, Andrew
;
MacGaskill, Susan
;
Ginch, Wendy
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1399-1420
Persistent link: https://www.econbiz.de/10010189537
Saved in:
10
Social
marketing
transformed : Kotler, Polonsky and Hastings reflect on
social
marketing
in a period of social change ; guest editorial
Dibb, Sally
;
Carrigan, Marylyn
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Saved in:
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