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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
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301
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer
;
Currim, Imran S.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
Saved in:
302
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
303
Acculturation and consumer loyalty among immigrants : a cross-national study
Segev, Sigal
;
Ruvio, Ayalla
;
Shoham, Aviv
;
Velan, Dalia
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1579-1599
Persistent link: https://www.econbiz.de/10010429789
Saved in:
304
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
305
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
306
The bigger society : considering lived consumption experiences in managing social change around obesity
Cronin, James
;
McCarthy, Mary
;
Brennan, Mary
;
McCarthy, …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1558-1578
Persistent link: https://www.econbiz.de/10010429864
Saved in:
307
Boosting consumers' self-efficacy by repositioning the self
Ben-Ami, Michael
;
Hornik, Jacob
;
Eden, Dov
;
Kaplan, Oren
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1914-1938
Persistent link: https://www.econbiz.de/10010461831
Saved in:
308
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Saved in:
309
Buyer control in domestic and international supplier-buyer relationships
Buvik, Arnt
;
Andersen, Otto
;
Grønhaug, Kjell
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 722-741
Persistent link: https://www.econbiz.de/10010371624
Saved in:
310
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
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