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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~person:"Bang, Hye Jin"
~subject:"Rabatt"
~type_genre:"Article in journal"
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European journal of operational research : EJOR
International journal of advertising : the review of marketing communications
Journal of Asian finance, economics and business : JAFEB
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
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