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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Consumer behaviour"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Consumer behaviour
Rabatt
Low-cost strategy
6
Niedrigpreisstrategie
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Pricing strategy
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Rebate
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E-commerce
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Electronic Commerce
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Baek, Tae Hyun
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Bang, Hye Jin
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Choi, Dongwon
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Fu, Tianyu
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Ji, Guojun
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Lee, Jennifer J.
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Li, Shuhao
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European journal of operational research : EJOR
International journal of advertising : the review of marketing communications
Journal of Asian finance, economics and business : JAFEB
Journal of air transport management
12
Journal of retailing and consumer services
12
Journal of retailing
8
Journal of business research : JBR
6
Journal of marketing
5
Journal of marketing research : JMR
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
The international review of retail, distribution and consumer research
2
Tourism review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Consumer behavior review : CBR
1
Decision sciences : DS
1
Economic research
1
Eurasian business review
1
European review of agricultural economics : ERAE
1
Global business & economics review
1
Group decision and negotiation
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Health care financing review
1
Information systems research : ISR
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of market research
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ECONIS (ZBW)
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1
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
Optimal selling format considering price discount strategy in live-streaming commerce
Ji, Guojun
;
Fu, Tianyu
;
Li, Shuhao
- In:
European journal of operational research : EJOR
309
(
2023
)
2
,
pp. 529-544
Persistent link: https://www.econbiz.de/10014291582
Saved in:
3
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
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