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~isPartOf:"European journal of operational research : EJOR"
~language:"eng"
~language:"slv"
~language:"sqi"
~person:"Zaccour, Georges"
~person:"Zhu, Joe"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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European journal of operational research : EJOR
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ECONIS (ZBW)
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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2
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
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