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~isPartOf:"European journal of operational research : EJOR"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Success factor"
~subject:"Theory"
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European journal of operational research : EJOR
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International advertising and communication : current insights and empirical findings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of advertising : official publication of the American Academy of Advertising
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A master class in brand planning : the timeless works of Stephen King
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Advances in applied microeconomics : a research annual
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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2
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
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