//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
~subject:"Google LLC"
~subject:"Internet"
~subject:"Suchtheorie"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Suchmaschinentechnik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Google LLC
Internet
Suchtheorie
Werbung
Search engine
6
Suchmaschine
6
Advertising
5
Internet marketing
5
Online-Marketing
5
E-commerce
3
Electronic Commerce
3
Advertising effects
2
Auction theory
2
Auktionstheorie
2
Information behaviour
2
Informationsverhalten
2
Preismanagement
2
Pricing strategy
2
Search theory
2
Werbewirkung
2
Artificial intelligence
1
Brand
1
Branded search
1
Budget allocation
1
Consumer behaviour
1
Customer willingness to pay
1
DKW Inequality
1
Decision
1
Decision theory
1
Dynamic pricing
1
Dynamic programming
1
Dynamische Optimierung
1
E-Commerce
1
Entscheidung
1
Entscheidungstheorie
1
Expert-mediated search
1
Generic search
1
Information costs
1
Information provision
1
Informationskosten
1
Informationsversorgung
1
Konsumentenverhalten
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Basu, Preetam
2
Rakshit, Krishanu
2
Tunuguntla, Vaishnavi
2
Chhabra, Meenal
1
Das, Sanmay
1
Ghosh, Debabrata
1
Mantrala, Murali K.
1
Markellos, Raphaēl N.
1
Sarne, David
1
Selçuk, Barış
1
Symitsi, Efthymia
1
Wu, Lifang
1
Xiao, Baichun
1
Yang, Wei
1
Özlük, Özgür
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
10
CESifo working papers
7
International journal of industrial organization
7
Journal of business research : JBR
7
Quantitative marketing and economics : QME
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
5
Information systems research : ISR
5
Journal of competition law & economics
5
Marketing science
5
HBS Case
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The economic journal : the journal of the Royal Economic Society
4
Columbia Business School Research Paper
3
DICE ordnungspolitische Perspektiven
3
DIW Berlin Discussion Paper
3
Discussion paper / Centre for Economic Policy Research
3
Electronic commerce research
3
Electronic commerce research and applications
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International review of economics & finance : IREF
3
Journal of management information systems : JMIS
3
Journal of marketing research : JMR
3
Suchen und Finden im Internet
3
Working papers / Harvard Business School, Division of Research
3
Business ethics and leadership : BEL
2
DICE discussion paper
2
Decision support systems : DSS ; the international journal
2
Department of Economics discussion paper series / University of Oxford
2
Discussion papers / CEPR
2
E-marketing ; Vol. 3
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
IZA-Standpunkte
2
Information economics and policy : IEP
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of finance & economics : IJFE
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
2
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
3
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
4
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
5
Expert-mediated sequential search
Chhabra, Meenal
;
Das, Sanmay
;
Sarne, David
- In:
European journal of operational research : EJOR
234
(
2014
)
3
,
pp. 861-873
Persistent link: https://www.econbiz.de/10010360399
Saved in:
6
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->