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~isPartOf:"European management journal"
~isPartOf:"Gabler Edition Wissenschaft / Forschungsberichte aus der Grazer Management-Werkstatt"
~subject:"Customer value"
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European management journal
Gabler Edition Wissenschaft / Forschungsberichte aus der Grazer Management-Werkstatt
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of customer behaviour
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Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
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