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~isPartOf:"European management journal"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Digitalisierung"
~subject:"Markenführung"
~type:"article"
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Search: subject_exact:"Markenpolitik"
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Digitalisierung
Markenführung
Brand management
59
Brand
16
Markenartikel
16
Digital media
10
Digitale Medien
10
Social Web
10
Social web
10
Consumer behaviour
9
Digitization
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
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Relationship marketing
6
Human Resource Management
5
Internet marketing
5
Online-Marketing
5
Personalmanagement
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Communication
4
Corporate reputation
3
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3
HR marketing
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Kommunikation
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Personalmarketing
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2
Consumer behavior
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Customer integration
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Employer branding
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Facebook brand page
2
Firm performance
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Luxury goods
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Heun, Thomas
3
Adlmaier-Herbst, Dieter Georg
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Baumann, Stefan
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Dänzler, Stefanie
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Hegny, Sina
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Jausen, Michaela
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Jordan, Martin
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Kronewald, Elke
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Könecke, Thomas
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Lepel, Venna von
2
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Totz, Carsten
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1
Auer, Manfred
1
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1
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Beck, Susanne
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Berbegal-Mirabent, Jasmina
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Cappetta, Rossella
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Cho, Minjung
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Cuneo, Andres
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Hiob, Norman
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Kiock, Alexander
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Ko, Eunju
1
Koll, Oliver
1
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European management journal
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
578
The journal of brand management : an international journal
528
The journal of product & brand management
377
Journal of retailing and consumer services
285
European journal of marketing : EJM
122
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
104
Industrial marketing management : the international journal for industrial and high-tech firms
104
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
101
Journal of marketing management : MM
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
70
Marketing letters : a journal of research in marketing
70
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
65
Journal of promotion management : JPM
64
Journal of fashion marketing and management
62
Tourism management : research, policies, practice
62
Journal of advertising research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International journal of advertising : the review of marketing communications
60
International marketing review
60
Qualitative market research : an international journal
57
Cogent business & management
56
Journal of global marketing
56
Journal of marketing research : JMR
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
Journal of retailing
51
The marketing review
51
International journal of consumer studies
50
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ECONIS (ZBW)
59
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1
Stakeholder-oriented brand management : a Venn-diagram approach to monitor brand associations
Koll, Oliver
;
Wallpach, Sylvia von
;
Uzelac, Borislav
- In:
European management journal
41
(
2023
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10014333851
Saved in:
2
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
3
Revisiting the impact of perceived social value on consumer behavior toward luxury brands
Reyes-Menendez, Ana
;
Palos-Sanchez, Pedro
;
Saura, José …
- In:
European management journal
40
(
2022
)
2
,
pp. 224-233
Persistent link: https://www.econbiz.de/10013198089
Saved in:
4
Brand deletion implementation : the effect on performance of context and process factors
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
European management journal
39
(
2021
)
1
,
pp. 147-161
Persistent link: https://www.econbiz.de/10012494632
Saved in:
5
Communicating the family firm brand : antecedents and performance effects
Beck, Susanne
;
Prügl, Reinhard
;
Walter, Katharina
- In:
European management journal
38
(
2020
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
Saved in:
6
Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
Saved in:
7
When reputation management is people management : implications for employee voice
Wæraas, Arild
;
Dahle, Dag Yngve
- In:
European management journal
38
(
2020
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012211832
Saved in:
8
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
9
Total Digital? : zum Wandel des Markenkonzepts im 21. Jahrhundert
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 1-12)
.
2020
Persistent link: https://www.econbiz.de/10012292428
Saved in:
10
Agile Branding : wie das digitale Werbegut die Kommunikation verändert
Dänzler, Stefanie
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 15-31)
.
2020
Persistent link: https://www.econbiz.de/10012292443
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