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~isPartOf:"European management journal"
~isPartOf:"Marketing theory"
~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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Customer value
27
Kundenwert
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Value creation
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Beziehungsmarketing
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value co-creation
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Beeser, Anemone J.
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Elsner, Ralf
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Haenlein, Michael
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Kaplan, Andreas M.
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Walsh, Gianfranco
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European management journal
Marketing theory
Controlling & management review : Zeitschrift für Controlling & Management
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HMD : Praxis der Wirtschaftsinformatik
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of customer behaviour
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Journal of marketing
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Schmalenbach business review : sbr
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
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2
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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