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~isPartOf:"European management journal"
~subject:"Firmenimage"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Firmenimage
Marketingmanagement
Brand management
18
Markenführung
18
Brand image
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenimage
10
Human Resource Management
5
Marketing management
5
Personalmanagement
5
Beziehungsmarketing
4
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Relationship marketing
4
Corporate reputation
3
HR marketing
3
Personalmarketing
3
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Social web
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2
Arbeitskräfte
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Brand value
2
Communication
2
Consumer behavior
2
Employer branding
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Luxury brands
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Luxury goods
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Social media optimization
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Article in journal
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8
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8
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Alarcon-del-Amo, Maria del Carmen
1
Beck, Susanne
1
Cappetta, Rossella
1
Cho, Minjung
1
Cuneo, Andres
1
Dahle, Dag Yngve
1
Giangreco, Antonio
1
Haenlein, Michael
1
Ko, Eunju
1
Korzynski, Pawel
1
Lopez-Belbeze, Pilar
1
Mazurek, Grzegorz
1
Milberg, Sandra J.
1
Ozretić Došen, Đurđana
1
Paul, Justin
1
Prügl, Reinhard
1
Slavich, Barbara
1
Walter, Katharina
1
Wæraas, Arild
1
Yun, Hyesu
1
Šerić, Maja
1
Škare, Vatroslav
1
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European management journal
The journal of brand management : an international journal
87
Journal of business research : JBR
83
The journal of product & brand management
49
Journal of retailing and consumer services
37
Journal of strategic marketing
34
European journal of marketing : EJM
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of marketing communications
22
Journal of marketing management : MM
22
Journal of marketing
19
Corporate reputation review : an international journal
16
Marketing intelligence & planning
16
Journal of the Academy of Marketing Science
15
International marketing review
14
The marketing review
14
Asia Pacific journal of marketing and logistics
13
Journal of business ethics : JOBE
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Cogent business & management
11
Corporate communications : an international journal
11
Journal of global marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Business horizons
10
International journal of hospitality management
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Qualitative market research : an international journal
10
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
International journal of retail & distribution management
9
International studies of management and organization
9
Journal of business strategy
9
Journal of retailing
9
The journal of business & industrial marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing for higher education
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel and tourism marketing
8
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ECONIS (ZBW)
8
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Communicating the family firm brand : antecedents and performance effects
Beck, Susanne
;
Prügl, Reinhard
;
Walter, Katharina
- In:
European management journal
38
(
2020
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
Saved in:
3
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
4
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
5
Masstige model and measure for brand management
Paul, Justin
- In:
European management journal
37
(
2019
)
3
,
pp. 299-312
Persistent link: https://www.econbiz.de/10012063173
Saved in:
6
Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
Saved in:
7
When reputation management is people management : implications for employee voice
Wæraas, Arild
;
Dahle, Dag Yngve
- In:
European management journal
38
(
2020
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012211832
Saved in:
8
Exploring the link between human resource practices and turnover in multi-brand companies : the role of brand units' images
Slavich, Barbara
;
Cappetta, Rossella
;
Giangreco, Antonio
- In:
European management journal
32
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010364653
Saved in:
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