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~isPartOf:"European management review : EMR"
~language:"eng"
~language:"spa"
~person:"Mohan, Rakesh"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"KMU"
~type_genre:"Article in journal"
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European management review : EMR
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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