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~isPartOf:"European research studies"
~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Advertising"
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Europäische Hochschulschriften / 5
Journal of advertising : official publication of the American Academy of Advertising
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The visual arts in society : their role in marketing communication and shaping social attitudes
Marciszewska, Barbara
;
Marciszewski, Piotr
- In:
European research studies
24
(
2021
)
1
,
pp. 748-762
Persistent link: https://www.econbiz.de/10012512588
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Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
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3
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
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