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~isPartOf:"European research studies"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Ko, Yong Jae"
~subject:"EU countries"
~subject:"Sportmarketing"
~subject:"Sportpolitik"
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Sportmarketing
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Professional sports
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Sports
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Sports marketing
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Arbeitsgruppe
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Ko, Yong Jae
James, Jeffrey D.
4
Zhang, James J.
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Biscaia, Rui
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Desbordes, Michel
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Mohammadi, Sardar
2
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Suh, Young Ik
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European research studies
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Corporate reputation review
1
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ECONIS (ZBW)
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1
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
2
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
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