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~isPartOf:"European research studies"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Communication"
~subject:"Digitization"
~subject:"Social web"
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Search: subject_exact:"Soziale Medien"
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Communication
Digitization
Social web
Social Web
276
Consumer behaviour
176
Konsumentenverhalten
176
Internet marketing
115
Online-Marketing
115
Social media
72
Beziehungsmarketing
71
Relationship marketing
71
Brand management
55
Markenführung
55
Online retailing
54
Online-Handel
54
Viral marketing
43
Virales Marketing
43
Brand image
34
Markenimage
34
E-commerce
29
Electronic Commerce
29
Public relations
29
Öffentlichkeitsarbeit
29
Confidence
26
Vertrauen
26
Customer satisfaction
25
Kundenzufriedenheit
25
Customer integration
23
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23
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276
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Rana, Nripendra P.
6
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
Akram, Umair
3
Pang, Hua
3
Probierz, Eryka
3
Talwar, Shalini
3
Thaichon, Park
3
Woo, Hongjoo
3
Agag, Gomaa
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Bailey, Ainsworth Anthony
2
Bonifield, Carolyn M.
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coombs, W. Timothy
2
Eugene Cheng-xi Aw
2
Gałuszka, Adam
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Hyun, Hyowon
2
Ishaq, Muhammad Ishtiaq
2
Jacobson, Jenna
2
Jędrasiak, Karol
2
Kaur, Puneet
2
Khan, Imran
2
Kumar, Vikas
2
Ladhari, Riadh
2
Lei, Yueqiu
2
Leung, Wilson Ka-shing
2
Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mazurek-Łopacińska, Krystyna
2
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European research studies
Journal of communication management : an international journal
Journal of retailing and consumer services
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Springer eBook Collection
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of organizational computing and electronic commerce
57
Journal of advertising research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
276
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1
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276
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
3
Exploring and analyzing youtube communities through data mining and knowledge graphs
Przysucha, Bartosz
;
Hałas, Magdalena
;
Figura, Cezary
; …
- In:
European research studies
27
(
2024
),
pp. 94-102
Persistent link: https://www.econbiz.de/10014543701
Saved in:
4
Social media as a tool of political communication
Słomski, Wojciech
- In:
European research studies
26
(
2023
)
2
,
pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
Saved in:
5
The role of selected themes and formats in social media marketing communication of CSR activities
Noga, Tomasz
;
Le Viet-Błaszczyk, Milena
- In:
European research studies
26
(
2023
)
2
,
pp. 562-576
Persistent link: https://www.econbiz.de/10014307972
Saved in:
6
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
7
Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
Saved in:
8
Emotion detection based on sentiment analysis : an example of a social robots on short and long texts conversation
Probierz, Eryka
;
Gałuszka, Adam
- In:
European research studies
25
(
2022
)
2
,
pp. 118-134
Persistent link: https://www.econbiz.de/10013531971
Saved in:
9
The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
- In:
European research studies
25
(
2022
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
Saved in:
10
Digital technology for digital supply chain : overview
Grzybowska, Katarzyna
;
Hoffa-Dąbrowskas, Patrycja
- In:
European research studies
25
(
2022
)
3
,
pp. 582-594
Persistent link: https://www.econbiz.de/10013532435
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