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~isPartOf:"European research studies"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Mansour, Dina"
~subject:"Marketingmanagement"
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High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
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