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Search: subject_exact:"Marketing mix"
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Marketing management
29
Marketingmanagement
29
Internet marketing
8
Online-Marketing
8
Marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
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KMU
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Nachhaltige Entwicklung
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SME
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Sustainable development
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Tourism
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Tourism marketing
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marketing communication
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marketing mix
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marketing strategy
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Nurmalina, Rita
2
Pettersen-Sobczyk, Monika
2
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2
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1
Andriyansah
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Artiukov, Artem
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Bondarenko, V. A.
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I. G., Peshkova
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Karambut, Fermico
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Klein, Monika
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Năstase, Raluca
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European research studies
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
194
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
29
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1
Aspects influencing purchasing decision, based on fashion purchasing attitudes
Spychalska-Wojtkiewicz, Monika
;
Klein, Monika
; …
- In:
European research studies
25
(
2022
)
3
,
pp. 256-272
Persistent link: https://www.econbiz.de/10013532341
Saved in:
2
Collection life cycle analysis : enhancing market strategies through advanced data analytics
Mazurek, Mariusz
;
Gauda, Konrad
;
Skrzypek-Ahmed, Sylwia
; …
- In:
European research studies
27
(
2024
),
pp. 14-24
Persistent link: https://www.econbiz.de/10014543362
Saved in:
3
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
4
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
5
Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
Saved in:
6
Marketing communication of a public university
Szyda, Monika
- In:
European research studies
25
(
2022
)
2
,
pp. 408-419
Persistent link: https://www.econbiz.de/10013532029
Saved in:
7
The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
- In:
European research studies
25
(
2022
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
Saved in:
8
Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof
- In:
European research studies
25
(
2022
)
3
,
pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
Saved in:
9
The intention in online submission of micro credit
Sri Hartoyo
;
Karambut, Fermico
;
Nurmalina, Rita
;
Najib, …
- In:
European research studies
22
(
2019
)
3
,
pp. 186-200
Persistent link: https://www.econbiz.de/10012286116
Saved in:
10
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
Saved in:
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