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~isPartOf:"Events und Erlebnis : Stand und Perspektiven der Eventforschung"
~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Journal of marketing"
~subject:"Advertising music"
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of marketing
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Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
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2007
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1. Aufl.
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