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~isPartOf:"Events und Erlebnis : Stand und Perspektiven der Eventforschung"
~isPartOf:"Journal of retailing"
~isPartOf:"The international review of retail, distribution and consumer research"
~type_genre:"Fallstudie"
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
Journal of retailing
The international review of retail, distribution and consumer research
Brands : interdisciplinary perspectives
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Marketing management : a cultural perspective
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Services marketing cases in emerging markets : an asian perspective
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Work, employment & society : a journal of the British Sociological Association
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ECONIS (ZBW)
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Erlebnis am Messestand : erste Ergebnisse einer multimodalen Studie im Umfeld der Internationalen Tourismusbörse (ITB) Berlin
Ruetz, David
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 97-119)
.
2017
Persistent link: https://www.econbiz.de/10011738936
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Conducting field research in retail stores : a meandering path to a successful research project
Minahan, Stella Marie
;
Huddleston, Patricia
;
Behe, Bridget
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10009743690
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