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~isPartOf:"Events und Sport : Stand und Perspektiven der Eventforschung"
~isPartOf:"Game studies"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Proceedings / WIWITA 2006, 5. Wismarer Wirtschaftsinformatiktage : 8. - 9. Juni 2006, Hochschule Wismar, ..."
~type_genre:"Aufsatz in Zeitschrift"
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Events und Sport : Stand und Perspektiven der Eventforschung
Game studies
JMM : the international journal on media management
Proceedings / WIWITA 2006, 5. Wismarer Wirtschaftsinformatiktage : 8. - 9. Juni 2006, Hochschule Wismar, ...
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Psychology & marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
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Research policy : policy, management and economic studies of science, technology and innovation
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Information systems research : ISR
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Creativity and innovation management
6
Journal of advertising research
6
The journal of media economics
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Electronic commerce research
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European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Electronic commerce research and applications
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Electronic markets : the international journal on networked business
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Industry and innovation
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International journal of advertising : the review of marketing communications
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International journal of arts management
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International journal of industrial organization
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International journal of networking and virtual organisations : IJNVO
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International journal of selection and assessment : IJSA
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ECONIS (ZBW)
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Crowdfunding for video games : factors that influence the success of and capital pledged for campaigns
Cha, Jiyoung
- In:
JMM : the international journal on media management
19
(
2017
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011749428
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2
How and why to measure personal and historical nostalgic responses through entertainment media
Natterer, Kathrin
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 161-180
Persistent link: https://www.econbiz.de/10010481891
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