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~isPartOf:"Events und Sport : Stand und Perspektiven der Eventforschung"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Sport event"
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Drengner, Jan
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Schulke, Hans-Jürgen
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Events und Sport : Stand und Perspektiven der Eventforschung
International journal of event and festival management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
11
Tourism management : research, policies, practice
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
Journal of travel and tourism marketing
9
Sport management review
9
International journal of sport management and marketing : IJSMM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
European Sport management quarterly : ESMQ
7
The journal of brand management : an international journal
6
SpringerLink / Bücher
5
Tourism management perspectives : TMP
5
Journal of destination marketing & management
4
European journal of marketing : EJM
3
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Flagship marketing : concepts and places
3
International journal of contemporary hospitality management
3
International journal of sports marketing & sponsorship
3
Journal of business economics and management
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
2
Erfurter Hefte zum angewandten Marketing
2
Event-Marketing : Trends und Entwicklungen
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
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Sportevents und Corporate Social Responsibility
Schulke, Hans-Jürgen
- In:
Events und Sport : Stand und Perspektiven der Eventforschung
,
(pp. 39-71)
.
2013
Persistent link: https://www.econbiz.de/10010204228
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Sporterlebniswelten als Kommunikationsplattform im Eventmarketing
Drengner, Jan
- In:
Events und Sport : Stand und Perspektiven der Eventforschung
,
(pp. 1-29)
.
2013
Persistent link: https://www.econbiz.de/10010204232
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