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~isPartOf:"Expert Journal of Marketing"
~isPartOf:"Hi-Stat Discussion Paper Series"
~isPartOf:"Research Papers / Graduate School of Business, Stanford University"
~isPartOf:"UNU-INTECH Discussion Paper Series"
~isPartOf:"Vlerick Leuven Gent Management School Working Paper Series"
~language:"und"
~subject:"Air Europa"
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Air Europa
customer loyalty
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customer satisfaction
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consumer behavior
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decision making process
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multiple linear regression
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social media
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Expert Journal of Marketing
Hi-Stat Discussion Paper Series
Research Papers / Graduate School of Business, Stanford University
UNU-INTECH Discussion Paper Series
Vlerick Leuven Gent Management School Working Paper Series
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A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
AVRAM, Bogdan
- In:
Expert Journal of Marketing
2
(
2014
)
1
,
pp. 28-36
analyses the content (number
of
fans, posts, number
of
likes, the dynamics
of
comments, response rate) on the Facebook pages
of
…
Persistent link: https://www.econbiz.de/10011193726
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