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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"Industrial and corporate change"
~isPartOf:"Management decision : MD"
~person:"Fuchs, Andreas"
~type:"article"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Industrial and corporate change
Management decision : MD
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ECONIS (ZBW)
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Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
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