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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
International journal of sport management and marketing : IJSMM
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
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