Lages, Luis Filipe; Lages, Carmen; Lages, Cristiana Raquel - Faculdade de Economia, Universidade Nova de Lisboa - 2004
This exploratory study discusses main antecedents of export performance based on the perceptions of European export … managers. Cross-national findings reveal that according to managerial perceptions the most important determinants of export … performance are product quality, followed in importance by price competitiveness/value for money, service quality and relationship …